I have just returned from a visit to Europe to study the latest trends in Shopping Centre Management, their customer counting and the analytics tools used by innovative Centre Managers.

In particular I spent a lot of time with our partners Vemco who specialise in providing the cloud based software and reporting analytics used by many of our customers here in Australia.

Vemco Group lead the field in Europe and provide analytics to massive shopping centres and world famous brands on a daily basis - so we have a lot we can learn from them.

The bullet point list below gives an indicator of the data set and real time information that is currently available to Shopping Centre Managers in Europe. 

Imagine having that sort of information to hand in your own shopping centre!

DATA SET& REAL TIME REPORTS AVAILABLE

• Gender identification and analysis
• Family group identification and analysis
• Understand captive and conversion rates
  (i.e. what is the amount spend per visitor?)
• Rank stores based on visitor numbers and sales data performance
• Motivate stores by sharing ranking and sales reports with them
• Improve sales performance at store level by delivering valuable reports based on KPI
• Analyse hot and cold spots in malls based on customer flow
• Track customer journeys
• Measure occupancy of the mall's floors/zones in real-time
• Understand visitor traffic patterns across different time periods from a single to multiple malls
• Determine which sections are most popular and which are mostly avoided
• Understand how major anchor stores impact shopper traffic
• Optimise staffing, maintenance and security based on traffic predictions
• Measure the time customers are spending at the shopping mall
• Automatic Tennant revenue data collection
• Tennant Revenue Reports by store and by category
• Tennant overdue revenue data report