Understanding Customer Behaviour
Managing changing customer behaviour & preferences in a Post–COVID world
The impact of lockdowns, reduced capacity levels and physical distancing have changed the way that the majority of Australian consumers are behaving.
The acute effects of COVID on business may have passed, but the chronic impacts on the way people think and feel about being amongst crowds haven’t.
Source: McKinsey & Company
Consumer behaviour has changed in the wake of 2 years of COVID impacts
A McKinsey survey published in Oct 2022 highlighted the following:
- Nearly two-thirds of Australians are engaged in normal out-of-home activities, three in five with modified behaviour
- 50-70% of Australian consumers are engaging with modified behaviour in categories including shopping, entertainment, travel and social gathering
- 56% of consumers switched brands or retailers in the last three months; more than 80% of them intend to continue the behaviour
The impact of lockdowns, reduced capacity levels and physical distancing have changed the way that
60% of people have changed their behaviour when shopping, dining or experiencing entertainment.
If you need help to understand how your customers’ behaviour has changed, Cohera-Tech provides solutions that include occupancy reporting, when and where peak dwell periods are experienced and walk past & walk in visitation metrics.
This is our 20th year helping countless venues across a range of categories to understand better their customer experience and how business can capitalise on shifting consumer trends.
We are the experts in people counting, and can help you achieve meaningful, actionable insights through our simple, intuitive and innovative reporting framework Vemcount.
All of our people counting methods are 100% anonymous, with no personal customer or visitor data captured or stored, and we pride ourselves on designing unique and accurate solutions for each of our clients, bespoke for their needs.
